Hacking the billions of brains by tech - race to the bottom of the brain stem
The computer code Ramsay Brown creates finds the best moment to give you one of those rewards, which have no actual value, but Brown says trigger your brain to make you want more. For example, on Instagram, he told us sometimes those likes come in a sudden rush.
Ramsay Brown: They're holding some of them back for you to let you know later in a big burst. Like, hey, here's the 30 likes we didn't mention from a little while ago. Why that moment--
Anderson Cooper: So all of a sudden you get a big burst of likes?
Ramsay Brown: Yeah, but why that moment? There's some algorithm somewhere that predicted, hey, for this user right now who is experimental subject 79B3 in experiment 231, we think we can see an improvement in his behavior if you give it to him in this burst instead of that burst.
When Brown says "experiments," he's talking generally about the millions of computer calculations being used every moment by his company and others use to constantly tweak your online experience and make you come back for more.
Ramsay Brown: You're part of a controlled set of experiments that are happening in real time across you and millions of other people.
Anderson Cooper: We're guinea pigs?
Ramsay Brown: You're guinea pigs. You are guinea pigs in the box pushing the button and sometimes getting the likes. And they're doing this to keep you in there.
Ramsay Brown: You don't pay for Facebook. Advertisers pay for Facebook. You get to use it for free because your eyeballs are what's being sold there.