I'd like to just give a concrete example to the decision makers in Linden Lab about how much the discord can boost the sales of virtual products in Second Life.
We have recently started a viral marketing campaign for our breedables product in Second Life. Following is excerpt from our 35 000+ members group in Second Life that through a web hook we broadcast onto our discord chat server. I copied a quick screen capture using gyazo that enables instant screenshot uploaded to their server and we get a link to share with others.
Discord displays images from links. As a SL group we are not afraid of spammers, we have strict TOS, we have 2 - 3 people constantly watching chatter and even when they don't manage to watch it there are no spammers as members would loose their ability to participate in group - get banned.
(With the Gamestop squeeze on shorts. I am sure recently everyone became aware of the power that online communities now days are getting to move markets and shift things - make or break a company). Without implementation of modern means of communication on internet its impossible to grow massive communities.
(modern marketing is done in within communities with tools such as Instagram, Twitter, Flicker - the only thing that matters now days are the numbers and how well networked you are and how many people you can reach). People want to share their content from other social media. In company Facebook they know that. If you let people share their social media from other platforms you enjoy the growth that is caused from the "Network Effect". This is very important.
- “Metcalfe's Law” says that a network's value is proportional to the square of the number of nodes in the network.
Every other social media that you build a bridge with (or integrate into yours) can serve as a node in the network and the value of your network grows as more connected you are through "nodes".
This is what most succesfful venture capitalist invest into. And this is what Mark Zuckerberg when he was starting Facebook became aware of.
I've been an entrepreneur in Second Life for the last 10 years. I've grown up with it into a CEO of a virtual company that operates within Second Life. I have built valuable intellectual property in Second Life that I will never be able to make an exit with - I will never be able to sell my IP. As a business in SL I have reached the plateau in possible growth at current size and reach of SL platform. The only way for my business and also all the other virtual businesses and sales of their virtual content / goods / products developed can increase only with the growth of Second Life user base. I don't want to go to another platform and start from 0. My IP is in SL and I am fully invested in Second Life and I am just trying to help with everything I know, have learned and am still learning. If LL is working on a mobile app that will be very good and I am looking forward to that.
As a content creator in Second Life I was deeply discouraged when I learned through social media that kid developers in Roblox are making revenue of millions of dollars. Roblox is getting all the media attention and has reached valuation of more than billion dollars and got millions in investments. And Roblox is a platform that in graphic and esthetic sense provides for much less and is inferior in that sense. Why some kid can make more money than professional developers in SL who have been at it longer than those kids are old? Because of sheer numbers of users on Roblox platform. (Roblox is open - it can be reached through mobile app, tablets, development is easier, platform is more interoperable - you can do more things in it).
I am fully invested in idea of Second Life making new millionaires content developers as I know only that will get media attention and wider public will change their FALSE opinion that Second Life is thing of the past. I've been versing myself in PR (I know about Edward Bernays and how he with simple tricks changed public opinion of things - its easy if you know what you're doing). And the public will come and be excited about taking part in Second Life. Lowest possible hanging fruit for SL as a platform is are these modern communication tools. They seem simple and silly as memes and pictures. But this is what makes people keep coming back to have this fun and laughter with friends. People like sharing funny content and make each other feel good. That is what people look for and expect from Second Life. And the Gen Z then will not say Second Life is boring.
For Second Life to be able to create more millionaire content developers it needs to focus on numbers.
I recently read an article on NWN written by James - Top Second Life Creator is Importing His Avatars into VRChat – And Successfully Selling Them for 10x the SL Price
https://nwn.blogs.com/nwn/2021/01/sl-avatar-furry-vrchat.html (It is true that price competition among developers is less as there is less developers but what if those platforms manage to get things right and start having massive growth).
The fact is that Second Life has competitors and their user base is slowly growing in numbers. Thinking long term for 5 - 10 years ahead... Second Life needs to boost up its numbers and that is going to make a tide that will lift all the boats.
I know that employees in companies sometimes just need a bit of psychological encouragement rather than then complaints and any negativity and impatience they're used of so much from community. I have faith in Linden Lab and their team. I know as I used to compete in sport and trainers words and encouragement often made a difference between winning and loosing.
Even many motivational speakers now days run the biggest and most successful companies. I hope I helped some.
I am keep going to work on getting SL business people together from all over the world. And we will keep try to define lowest possible fruits that can best boost growth and increase morale of all developers, businesses and consumers in Second Life.
Linden Lab has on its platform - Second Life one of the best engineers, businessmen, wealthy people and investors from all over the world. All that needs to happen is to put them together into a community - make them all think and go in the same direction as we can learn that from gen Z - the young people who were and are being born networked & they are plugged in .
I know the power of SL community.. my system was hacked in December and the community (land owners) injected tons of L$ into my system to help players recover their lost funds.
I was deeply moved. Maybe this is why I can focus so much energy and time to try to help SL to get it 2nd coming. It is for them I want to pay them back with everything I learned, I know and and still learning.
We are all in this... if Second Life grows, everyone grows and even average LL employees salaries. Lets all team up and do our best. \O.. O/
The SL business community got your back Linden Lab... don't be afraid of some risk and to innovate!